I’m A Celebrity 2026 Odds: Are Punters Overrating Wayne Rooney?
Almost 40% of bets on the winner market have backed Rooney, but his 2/1 price implies a chance of about 33%. We compare where the money is going with what the odds actually say.
| Show | I’m A Celebrity… Get Me Out of Here! 2026 |
|---|---|
| Start date | Monday 16 November, ITV1 and ITVX (as announced) |
| Hosts | Ant & Dec |
| Format | Around three weeks of public votes, with the final expected in early December |
| Favourite | Wayne Rooney, 2/1 (39.48% of bets) |
| Biggest price move | Joanna Page, eased from 7/2 to 4/1 |
The share of bets shows who punters like. The price shows how likely bet365 thinks they are to win. For Rooney and Joanna Page, those two numbers point in different directions.
What are the I’m A Celebrity winner odds?
bet365 has priced up the twelve celebrities reported for this year’s series. The table shows each contestant’s odds, their share of bets placed so far, and the chance their price implies.
| Celebrity | Odds | % of bets | Implied |
|---|---|---|---|
| Wayne RooneyFormer England captain | 2/1 | 39.48% | 33.3% |
| Leigh FrancisComedian | 15/2 | 11.71% | 11.8% |
| Joanna PageActress | 4/1was 7/2 | 11.43% | 20.0% |
| Jack SkipperComedian | 9/1 | 8.57% | 10.0% |
| SharkyYouTuber | 10/1 | 8.11% | 9.1% |
| Chloe BurrowsReality TV star | 17/2 | 7.58% | 10.5% |
| Ricky WilsonMusician | 12/1was 11/1 | 5.31% | 7.7% |
| Claire SweeneyActress | 33/1 | 3.19% | 2.9% |
| Ade AdepitanParalympian & presenter | 25/1 | 2.58% | 3.8% |
| AJ OduduTV presenter | 18/1 | 1.74% | 5.3% |
| Mariella FrostrupBroadcaster | 66/1 | 0.23% | 1.5% |
| Leomie AndersonModel | 66/1 | 0.07% | 1.5% |
Odds and % of bets placed supplied by bet365, correct at 10 November 2026 and subject to change. Implied chance is calculated from the price before the bookmaker’s margin; across the market the figures add up to about 117%. The line-up is as reported and priced by bet365, pending ITV’s official confirmation.
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Where is the money going compared with the odds?
Put the share of bets next to each contestant’s implied chance and two names stand out.
Rooney attracts more bets than his price justifies. He’s had 39.48% of all bets, but 2/1 implies a chance of about 33%. That’s common with a famous favourite: lots of people place a small bet on the name they know.
Joanna Page is the opposite. The Gavin & Stacey actress has had a similar share of bets to Leigh Francis, yet even after easing from 7/2 to 4/1 her price implies a 20% chance, well above his 11.8%. bet365 still rates her as the clear second favourite, even though punters haven’t backed her as heavily.
Leigh Francis, the comedian behind Keith Lemon, is the only leading contender where bets and price roughly agree. Further down, AJ Odudu (18/1) is shorter than Claire Sweeney (33/1) and Ade Adepitan (25/1), even though fewer people have backed her.
Why is Wayne Rooney the favourite?
The winner is decided by public vote, and Rooney is the best-known name in camp. He’s the former England captain and Manchester United’s record goalscorer, and his wife Coleen finished runner-up in the 2024 series, so viewers have already seen the family in the jungle.
“Enduring it takes both physical and mental strength, and the phrase ‘get me out of here’ is used quite often. Alongside a trip to Old Trafford, a Bushtucker Trial can certainly be hard work! Manchester United may be struggling to win matches right now, but Rooney is certainly winning over the public before he enters the jungle.”
Steve Freeth, bet365Being the early favourite doesn’t guarantee anything. The campmates who win over viewers are often the ones who surprise them, and three weeks of trials and eliminations leaves plenty of time for opinion to change.
Who else is in the market?
- Jack Skipper (9/1) and Sharky (10/1): the comedian and the YouTuber have taken 8.57% and 8.11% of bets, roughly in line with their prices.
- Chloe Burrows (17/2): the 2021 Love Island star has had 7.58% of bets, a little below what her price implies.
- Ricky Wilson (12/1): the Kaiser Chiefs frontman has eased from 11/1, with 5.31% of bets.
- Claire Sweeney (33/1) and Ade Adepitan (25/1): 3.19% and 2.58% of bets respectively.
- Mariella Frostrup and Leomie Anderson (both 66/1): the outsiders, with 0.23% and 0.07% of bets.
Rooney is the rightful favourite, but the price is short
Rooney’s profile makes him the obvious favourite, but the betting suggests the public is keener on him than the bookmaker is. The bigger gap in the market is Joanna Page, whom bet365 rates far more highly than punters do.
For a show that hasn’t started yet, we’d wait to see how the first week goes before forming a firm view. If you do bet, treat it as entertainment and keep the stake small.
Our verdicts are opinions, not guarantees.
I’m A Celebrity betting: your questions answered
When does I’m A Celebrity 2026 start?
The series is due to begin on Monday 16 November on ITV1 and ITVX, with Ant & Dec presenting from Australia. It usually runs for around three weeks, with the final expected in early December.
What does “% of bets placed” mean?
It’s the share of all bets on this market that have been placed on each contestant. It counts the number of bets, not the amount of money, so a favourite with lots of small bets can have a high percentage.
Why has Joanna Page’s price gone from 7/2 to 4/1?
Her odds have lengthened, which means bet365 now gives her a slightly lower chance than before. 7/2 implies about 22%; 4/1 implies 20%. Prices move as bets come in and as news about the series emerges.
How do I work out implied chance?
Add 1 to the fractional odds to get the decimal price, then divide 100 by that figure. Rooney at 2/1 is 3.0 in decimal, so 100 ÷ 3 = 33.3%.
What happens to my bet if a celebrity leaves the jungle?
If a contestant leaves the show for any reason, a bet on them to win the series will usually lose. Check bet365’s market rules before you place a bet.
Safer gambling
TV markets run for weeks and the odds move after every episode, which can make it tempting to keep placing bets. Decide your total budget before the series starts, don’t chase losses, and don’t bet when you’re stressed, upset or have been drinking. Betting should be entertainment, never a way to make money.
If gambling is affecting you or someone close to you, free confidential support is available 24/7 from the National Gambling Helpline on 0808 8020 133. bet365’s deposit limits, time-outs and self-exclusion tools are at responsiblegambling.bet365.com.
#AD · Advertising & affiliate disclosure: MyKnowledgeTips may receive commission from bet365 when you open an account through links on this page. Commission does not influence our analysis. Odds and betting percentages supplied by bet365, correct at 10 November 2026 and subject to change. 18+ only. BeGambleAware.org.